(Blog marketing) Optimization for Profit
No commentsBy DHARMESH
In Part 2 of this series, we talked about how getting high quality links from authoritative websites in your field can boost your search engine rankings. This time, we’re going to explore further into linking strategies and how to determine and obtain “high quality” links. We’re also going to talk briefly about Google’s PageRank system.
First, let’s examine a regular link. It’s a piece of text. It can also be an image that links to your blog but, for our example, we are using text.
Some of the factors that matter most are:
1) The address which it links to
2) The text of the link
3) The PageRank of the page on which the link resides
Let’s analyze this information one by one.
You naturally want the link to link to your blog but to which page of your blog? Do you want to link to an individual post or to your blog home page? Since your blog is a constantly updated website, it is always wise to point to your main page instead of individual posts because individual posts tend to be very time-sensitive. One of my blogs, on News and Commentary, is a good example of this. Usually posts are outdated within hours or days of posting.
The text of the link also affects your rankings for a certain keyword.
Let’s say your blog is about “technological gadgets” and another site has a link that says “Miss USA Pageant” and links to your blog. Doesn’t make much sense, right? You want a lot of links to your site that contain the terms “technological” or “gadget” to greatly boost your rankings for those keywords. You see, the links from other similar sites with your keywords is what the search engines read. The more accurate the keywords of the sites linking to you, the better you will rank in the search engines. Hence, it is essential to put some thought to requesting links from other webmasters as you want them to link to your blog with appropriate keywords.
Now, about Google’s PageRank. It’s basically a scale set by Google to measure the popularity of websites. You can read more about it on Google.com/technology/.
It is claimed that the higher the PageRank of a certain website, the more frequent Google’s robots will visit the website to index it. It is also claimed that the PageRank of a page will also help it to rank higher in Google’s search engine results. In short, having a high PageRank might bring you many benefits.
Now, there is much debate among webmasters about PageRank. Some webmasters say it really doesn’t make that much difference. They are half right. Page Rank, in itself, is not the key to worry about. The actual power of search engines to affect your blog’s visibility is in the keywords of your blog. When people do a search, using your keywords, you will automatically get a high PageRank if your keyword combination is unique and a low-competition keyword or phrase.
Remember this: Page Rank is only a side effect of our real goal which is to get people onto your blog. People do not search according to Page Rank they search with keywords they type into the search box. If your keywords are poorly thought out you will not rank at all.
Your blog will start with no PageRank at all if Google has not indexed your blog. Once Google’s robots find your blog, through links on other sites, your blog will start with a PageRank of 0 (zero) then, depending on the PageRank (keywords) of the referring page, your blog PageRank will also rise. The referring page is the website/blog that is linking back to your blog. Google will find your link on their page and follow it back to your blog. Simple, eh?
Getting high-quality links to your blog will help direct targeted visitors to your blog, who are interested in your niche, thus enabling search engines to find and index your blog and ultimately rank you higher in search engine results.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to credit card, do please browse for more information at our websites.
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What Are Squeeze Pages And Why Do I need One
By Alfredo Trabulsi
Squeeze Pages. If you still haven’t heard of them up to this day, now you did and you may soon find WHY the majority of of the TOP Internet marketers use them and why you too have to take advantage of them.
But, before me getting into the ins and outs of the WHY’s, I think it’s important for you to grasp what “Squeeze Pages” are thus that you just won’t be lost when reading the remainder of this article.
Thus, with that said, a “Squeeze Page” by definition is merely a *single* net page which has solely 1 purpose, and that is… to capture the Names and Email Addresses of your visitors and/or potential customers.
That is it. You do not wish to have to look any further into it than that.
Now that you are familiar with the *What*, now it is time for the *Why* you must use them.
Well… here it is bluntly. You need to take advantage of “Squeeze Pages” for the reason that they are the ‘tool’ that may build your on-line business targeted *Opt-In* following of subscribers to which you can then sell to over and over again while not spending a single penny on advertising.
How’s that for a WHY answer?
Well, that is just 1 reason. There is more.
What if were to tell you that by merely setting up a “Squeeze Page” you might run your whole on-line store on Auto-Pilot?
I am not kidding here’s WHY.
The other and most essential part of your “Squeeze Page” that I haven’t told you about yet is the *Opt-In* form(that’s where your readers enter their Name and Email Address) and what it’s most important function is.
Your Opt-In form is just a component of what is named an “Autoresponder”.
And an “Autoresponder” is simply a service that will send out a sequence of pre-written emails by you at what ever schedule you choose, to who ever decides to Opt-In for what it’s you are offering.
I sincerely hope this has meaning to you because the facts are, if your not using a “Squeeze Page” to build a list for your online business, then your really not building a business.
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Web logs
By aaaa
Firstly we will start off with blogs. Blogging or weblogging as it is known to some has been around for a great many years now and has lead to an expediential increase in the number of people now able to blog about their favourite topic, subject, sport, or just their lives in general. Many webmasters will be clenching their fists at this point because blogs were such a great new thing that the market was saturated in no time and blogging lost its value to a degree.
Since everyone was now able to make their own blogs and have it up and ready within 5 minutes people rapidly learnt how to use the basic functions and therefore became competitors against many profit seeking blog makers, this of course did not go down well. However this lead to further development (along side with Googles developments) of SEO or search engine optimisation, the art of increasing the ranking of your blog for chosen keywords on major search engines such as Google, Live, Yahoo, Ask and all those other search engines.
SEO and marketing has become the new big thing in blogging since the market became so saturated, there are always and will always be multiple websites and blogs in competition to you therefore the cheapest way to bring visitors toy our blog is by SEO but that takes times therefore outsourcing marketing or advertising with PPC schemes has now become the new thing.
Many major bloggers use other blogger sites to advertise their main site such as choseit.com, live journal, blogspot and wordpress. This is beneficial as it increases backlinks to the owners main site and creates content that is related to the content on the main site, thus increasing traffic, PR and search engine rankings.
The other use for free sub domain blogs is to be used as a base for freelance writers to publish their content to use to show potential customers, wow visitors and to increase their personal writing skills without they themselves incurring any costs.
Using these free blog platforms has also opened up many doors to stay at home parents, students, children as a way of expressing themselves via the internet, much like people who enjoy listening to types of music to calm themselves down. Second to this it as also enabled the same groups of people to generate a small income from advertisements placed on their blogs.
Using advertisements on blogs has become the new it thing in generating revenue with many bloggers now monetising their blogs to make money, using CPM advertisements as well as PPC and PPP (pay per post).
Either way it looks like blogging is the new way forward if your are new to the internet scene, look out for free blog platforms like choseit, that do not use advertisements on their free sub domain blogs or give any extra costs.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to credit card, do please browse for more information at our websites.
“>http://www.freeearningtip.com
Your Source For Answers About Blogs
Saturday, October 17th, 2009 at 4:05 am and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
