Hunt for a minisite designer: Is that (blog marketing) easy?
No commentsBy Steve Saha
Getting a graphic designer having excellent color sense and good web designing skills is easy. But finding a designer who can turn your site to a winning sales site is much difficult.
If you search for a web designer on Google, you will probably get 45,000,000 results in 0.12 seconds. But how many of them come with the knowledge of online sales techniques?
In fact, most advertisers and companies look for graphic designers who can design spectacular websites with animated effects. But they forget the basic objective of websites i.e. profit making.
Lets understand when you search for a web designer, what qualities he should have:
Understanding the clients business & purpose:
All minisites head for profit making business. But, even their primary goal is different! While many minisites follow the direct selling approach of selling a product online, some collects databases of online visitors on its page, some offer membership programs, some pre-sell the product and redirect the users to another website. An expert minisite designer should clearly understand his clients online business and the purpose of the minisite he will design. Right minisite graphics is to be used as per the minisites purpose.
Knowing the target audience:
A good minisite designer must understand the target audience of his client. The approach of a minisite selling a Forex product will vary completely from one selling a nutrition product. Visitor profile for a dating site is completely different from an online marketing.
The page design, color, text styling and graphics will also vary keeping the target audience in mind.
Color Concept and Text Sizes:
A sharp color contrast on an object turns our eyes on it. Catchy headlines should have bright color effects but it is not right to use too many colors on a particular section.
Text sizes and the font types should be used to achieve better readability; easy understanding and proper highlight of the content. Titles and subtitles should have bigger texts from the paragraph style. Certain portions of text can be highlighted with box type borders and background colors. Bold, italic, underline and strikethrough properties of text highlight the text, so they should be used at proper places.
Understanding the flow of a sales page:
Minisites maintain a format. It should have a natural flow of marketing conversation. After a curiosity generating headline, elaborate product introduction will catch users mind, followed by the advertisers expertise in the business. Testimonial section, pricing, discounts, guarantee and special one time offer should be placed just after that. The product selling must be backed by a guarantee or money back promise for the customer, an Order Now button and a last impression making footer. The flow mentioned above may be customized based on different purpose but a designer must understand the sales flow and place the graphics accordingly.
Proper Placement of Minisite Graphics:
Following the flow of the sales page, a professional graphic designer will know where to place the graphics for the best result. The minisite graphics must compliment the content of the page and should add more impact to the conversion of the sales page. As for an example, a guarantee or money-back logo must be placed right after the click to buy button, so that it gives more confidence to the customer towards a positive buying action.
Keep the above points in mind before you hire a sales page designer for your next minisite project. Remember, graphics designing is a brilliant work but matching it with the sales process is a smart work. I believe, you will hire a smart designer, because, you are smarter than me!
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Steve Saha a designer by profession specializing in website, blogs, minisite, banners, ecovers and flash designs. He has created hundreds of minisites for his clients all over the world. You can find more details of his work and articles at Ecover Expert : website for ecover and graphics design
Ancient Wars Between India And Iran
By Gen Wright
Indians and Iranians shared a common religious past, which led historians to sometimes even term the common ancestral religion as Proto-Indo-Iranian religion. Have we ever understood the implications of this common religious past on the historical studies of the two regions? It is probable that the two communities were in war with each other for hundreds of years, if not more. Let us dig a little into the religious legends of these regions and see what they have to offer.
Zoroastrianism was the most prominent religion of Iran. What are their beliefs? Firstly, that their God is Ahur Mazda. Secondly, they believe in a certain powerful Satanic spirit called Ahriman. And their scriptures talk about two types of people-Yazats and Devas. Devas are symbolic of the evil spirit, an embodiment of all that should not be. Even now, when people of the Iranian region talk about Devas, they talk about them with disgust-that is the kind of hatred that the Devas have generated. And most importantly, they are led by the demonic evil spirit called Ahriman. On the other hand, Yazats are the followers of the Supreme God Ahur Mazda. They are the righteous people, an embodiment of everything that should be correct.
Now let us come to the subject of Rig Veda, and the scriptures of Hindus in general, of India. There are two types of people-Devas and Asurs. Devas are the righteous people; they are an embodiment of all that should be right; they rule the heaven and earth and maintain peace and righteousness all over. Their God is Brahman, the Supreme Being, who has created everything in the universe. And there are the Asurs, who are evil beings. These Asurs are an embodiment of all that is wrong, an embodiment of all that should not be. They are led by their evil guru/teacher Shukra.
Do you see anything that relates the two beliefs? In today’s geographical terms, these are two communities of people who lived on either side of the current day Afghanistan. We have the community on the west side of Afghanistan call the evil spirit as Ahriman, and we have the community on the east side of Afghanistan call their God as Brahman. Do you get a feeling, or sense something fishy here? Yes, both are the same: Ahriman is the same as the Brahman. The god of the Vedic people is the evil spirit of the Zoroastrians! The name of Brahman got morphed slightly after it traveled over to the Iranian region, and it became Ahriman.
The evil spirits feared by the community on the west side of Afghanistan are Devas. And the good-natured gods of the Vedas on the east side of Afghanistan are also Devas. Both are the same. Zoroastrians hated the Devas of the Vedic people!
The god of the people on the left side of Afghanistan is Ahur Mazda. And the good people who follow Ahur Mazda are called Yazats. The evil spirits feared by the Vedic community on the east side of Afghanistan are called Asurs. We can easily see that the name of Asur has been given to the followers of Ahur Mazda. In the later literature, these are called Rakshas-a phonetic similarity with Yazats can be noticed. Zoroaster is the Persian name for the prophet. The Greek name for him is Zarathushtra. Phonetically, this ties in with the name associated by the Vedic people to the guru (teacher) of the Asurs-Shukra! - The evil Asur Guru, derided even today in a large body of religious legends all over India. And the usage of these terminologies survives to the current day, even after eons, across the scores of languages of India. Killing a demon or evil person is called Asur Vadha in Indian languages; and an extremely evil deed is even today called Rakshasic.
What we clearly see here is the presence of the two communities on either side of the present day Afghanistan, separated by a few hundred miles. They were battling each other for a long time; the exact duration of their fights cannot be definitely attested to. But the kind of feelings that they generated against each other certainly points to the possibility that they were each other’s antagonists for hundreds of years or more, on a sporadic basis, as attested by the huge amount of literature dedicated to the battles between the communities in their respective scriptures. They were battling each other for survival, each fearing that a loss would decimate their culture and everything else with it.
What is the source of hatred for each other? Why did they fight each other so much? When did the wars take place? How long did the wars last? How did the wars finally end?
The first of these wars is often termed in Indian scriptures as the “Devasur Sangram,” a bloody prehistoric and gigantic war that had a huge impact on the cultures of the two regions. Indians mistakenly think that this war took place in heavens. However, this war did not take place in heavens - rather, it took place on earth, right between the Indian and Iranian regions. Those days, people living in India were called Devas or gods because of certain peculiar religious customs practiced by them - it was a name given to their race. There is a large amount of evidence to attest to this fact. For example, the state of Himachal Pradesh in North India is even today fondly called Deva Bhumi, or the land of Devas.
This overlooked war is a huge missing chunk from world historical studies.
Source: Excerpts from Prithviraj Rs book on history - “19000 Years of World History: The Story of Religion” - a meticulous reconstruction of 19,000 years of world history, based on the historical aspects of the religious scriptures and legends of ancient religions. The book answers all the above questions and is available on Amazon, Lulu, and other online stores. Prithvis blog: http://19000years.blogspot.com
Archery - Tips To Improve Your Accuracy
By Gen Wright
Whether you’re a beginner archer or an advanced shooter, accuracy plays a major role in archery. There isn’t an archer out there who is not trying to improve his accuracy for one reason or another.
From one ad to the next, there’s always some gadget with promises, that when used, will make you a more accurate shooter. Now, I’m not saying the gadgets don’t work, what I am saying is most of the time inaccuracy is due to inconsistent form.
What I’m going to do is give you the pointers you need to improve your form and ultimately improve your accuracy.
1. Anchor Point
This alone can improve your accuracy a great deal, it is the most important of all steps. When you draw your bow to a full draw position, you need to find two anchor points, 1. where you can anchor the string, 2. where you can anchor you hand.
This anchor point should be the same each and every time you draw your bow. By doing
this will guarantee every shot to be consistent and therefore improving your consistency and accuracy.
2. Stance (standing position)
Believe it or not the way you stand plays a major role in accuracy, you want to stand with your side facing the target, you’re feet should be a little less then shoulder width apart. By doing this allows for the greatest stretch and allows you to reach full draw potential, ultimately giving you maximum speed from your bow.
3. Grip
There are two important factors to the proper grip on a bow:
Strength
How your hand is wrapped around the handle
The best way to grip your bow is to put the center of the handle in line with the center of your wrist. Bring your four finger tips around to the front.
Grip your bow just hard enough to keep it in your hand, the most common mistake is gripping to tightly causing the bow to shift left or right upon releasing your arrow. Ultimately missing the mark you aimed for.
Following these simple pointers and a lot of practice, will undoubtedly improve your form and have you shooting accurately and more consistently.
After you have mastered the above pointers, and you are target shooting, keep this one thing in mind, try shooting your bow at a longer distance, like 40 - 45 yards, this will magnify the imperfections of your arrow in flight that you may not pick up on in shooting shorter distances.
If you enjoyed this article and would like to learn more visit =>
http://wwwthebowbarn.blogspot.com/
Sally Rutten and her husband run the popular website TheBowBarn.com We invite you to come in and browse our selection of compound bows and archery accessories. And join the many others that have already taken advantage of the 15% off.
Friday, February 26th, 2010 at 4:15 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
