Choosing Life Insurance In Your Own (blog radio) Language
No commentsBy polochka polovich
Global Insurance companies have welcomed the marketing approach of selling to non-english speaking people.. Now, chief players in the insurance industry are committing signifcant amounts of marketing money in order to sell to non-English speakers globally. Corporate websites that sell insurance must also revolutionize with the times and support frequently spoken languages. Did you know that New York Life is a leader in cross selling to ethnic demographics in different languages? Did you also know that New York Life has an educational corporate site for life insurance that is available in four languages thus they are well positioned to dominate the market. This is an supplementary plus for any life insurance company’s bottom line. Because of deeper market infiltration, insurance companies can offer insurance options to people who would otherwise have no means of learning about insurance in general. Global insurance companies understand that the American marketplace is ethnically diverse and they are rapidly adapting. Spanish is by a bulk the principal second language group in North America. In fact, the buying control of Spanish speakers in North America today by conservative estimates represents around 900 billion dollars! In states like California and Texas, knowing Chinese is very essential for financial professionals. One simply needs to review the Yellow Pages business directory or search the net for community agents that speak your language. I would say in my professional history that Spanish is more prevalent than Chinese as a second language that insurance and financial professionals gain through self initiative to better provide their markets or are already bilingual in these languages. Perhaps, like most ethnic families, you have retirement age parents and you need to help them discover a bilingual insurance agent. Not only does your preferred agency or agent need to speak your language, but she must also have some language specific sales material. If your parents speak another language, perhaps a dialect of Hindi or maybe Arabic, don’t agonize because with large insurance companies like Prudential , AIG or New York Life, these companies can acquire an agent in your state that can speak your language and educate your parents about their insurance options. Often is the case in my profession, it is the adult children , or second generation that is helping their parents, the immigrant first generation find and buy life insurance products. However, the complexity of insurance sales material and contracts can confuse both the 1st and 2nd generation family member thus a bi-lingual talk about life or health insurance is beneficial to all. Unfortunately, not all major insurance companies doing business in the United States have recognized the importance of multi-language sales materials and capable agents. All things considered, insurance companies without bi-lingual support time and again resort to the use of interpreters to help educate the public about insurance. In conclusion, there are still many insurance compnaies that still need to adapt to the reality of an ethnically diverse America..
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Monday, March 8th, 2010 at 5:25 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
